Privacy Policy pursuant to art. 13 Legislative Decree 196/2003 and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016

Pursuant to and for the purposes of the provisions of Legislative Decree 196/2003 (“Privacy Code”) and Regulation (EU) 2016/679 (“GDPR”) on the protection of personal data (“GDPR”) and national privacy legislation, This information concerns the processing of personal data through electronic tools, manual tools and social networks, in Italy and abroad. This information, prepared on the basis of the principle of transparency and of all the elements required by the GDPR, is divided into individual sections, each of which deals with a specific topic in order to make your reading faster, easier and easier to understand.

The personal data provided will be processed by MARINELLI COMPANY s.r.l.s. with registered office in Altamura (Ba) – Via L. Lorusso 16 P. IVA \ CF. : 08806250729, through the complete management of the domain (hereinafter called “MITOHOME”) (to fulfill only the obligations imposed by law , by the regulations and by the community legislation both to manage the purchase relationships of the products and any promotional type initiatives, and purposes related to the administrative phases (contractual, after-sales assistance, litigation).

The treatment will be carried out by MITOHOME with computer and paper methods in absolute safety.


Why data is collected

The provision of data by the user is optional and voluntary for accessory and additional services such as sending contact messages, newsletters, direct marketing, SMS alerts, rental requests and any refusal to consent does not have any consequence on browsing the inside the site. The data can also be collected automatically during the use of this Application, in which case see the cookie policy below.

What is the data collected for?

Data collection allows you to improve the commercial offer on user needs. The use of such data takes place in particular to manage orders, provide products and services, process payments, communicate with the customer regarding orders, products, services and promotional offers, update lists and registers, manage the customer’s account, show content such as wish lists and customer reviews and recommend products and services that may be of interest to the customer. The data is also used for the constant updating and improvement of the website, the online store and the service in general, to prevent or expose fraud or abuse to the detriment of our website and to allow third parties to carry out technical activities, logistics and other types on our behalf.


The personal data collected can be of the following categories:

Personal data provided by the customer

MITOHOME receives and stores any data that the customer enters the site or provides in any other way. The customer has the right not to provide some data, but in this case he may not be able to use part of the services. The data is also used to respond to customer requests, customize and improve the online offer and communications.


Personal data that are automatically collected through cookies

The user in the vision of the site and in the interaction with it, is free to grant, or not, to MITOHOME the use of cookies for the analysis of the web performance of the site by analyzing the session components, audience, location, behavior on the page as well as per google analytics). MITOHOME uses “cookies” and obtains some data when the interested party accesses or advertisements and other content presented with reference to MITOHOME on other websites or on search engines. Such data can be collected from any type of device (desktop, tablet, smartphone) suitable for web connection.


Mobile devices

In the event that MITOHOME also provides applications for mobile devices (tablets, smartphones) and the user downloads or uses such applications, he consents to the use of the location function on his mobile device. MITOHOME may receive information regarding these geographical location and device IP address and may use this information to provide personalized services and content. In any case, We inform you in any case that the user can always deactivate the localization function directly from his / her mobile device as this device has specific functions to activate and deactivate the localization services.


E-mail direct and newsletter

The user who does not wish to receive e-mail or other mail from MITOHOME, can at any time ask not to receive direct mail or newsletters through the settings of “non-subscription” to MITOHOME news that can be found at the bottom of all newsletters.


Data management

MITOHOME does not collect data for the purpose of transfer to third parties and therefore the data will not normally be communicated to other subjects, nor will it be disseminated; however, in some cases, MITOHOME provides services, sells product lines or undertakes commercial initiatives, also of a promotional nature, jointly, in co-branding or on behalf of other companies, and on these transactions it shares the information relating to the customers. In addition, MITOHOME makes use of other companies and individuals for the performance of certain activities such as the fulfillment of orders, the delivery of parcels, the sending of traditional mail and e-mail, the removal of repetitive information from customer lists, the ‘data analysis, marketing assistance, credit card payments and the provision of customer services, web marketing services (seo optimization, sem, maildirect, newsletters, blog management etc). These suppliers have access only to the personal data that are necessary to perform their duties and MITOHOME guarantees that they cannot use the same data for other purposes and are also required to process personal data in accordance with this Privacy Policy, and to the pursuant to the applicable personal data protection regulations. The disclosure of account data and other personal data is permitted only if this is expressly required by law; to enforce or apply the general conditions of use and sale and other agreements; for the protection of our assets or rights, as well as for security reasons of MITOHOME, its users and customers or other subjects. This includes exchanging information with other companies and organizations that prevent fraud or reduce credit risk. Obviously, this does not include the sale, sharing or otherwise disclosure of personal data received from customers for commercial purposes, in contrast to the commitments made in this Privacy Policy.


Owner and manager of data processing

The data controller is MARINELLI COMPANY s.r.l.s. with registered office in Altamura (Ba) – Via L. Lorusso 16  P. IVA \ C.F. : 08806250729.

The data controller in the country is MARINELLI COMPANY s.r.l.s. in the person of its legal representative, email, telephone +39 080 91 40 790


Data retention period

The data are processed for the time necessary to perform the service requested by the user, or required by the purposes described in this document, and the user can always ask for the interruption of the treatment or the cancellation of the data.


Rights of the interested party

At any time the interested party can exercise your rights, including those of access, rectification and cancellation or right to be forgotten, integration, updating, limitation, opposition for legitimate reasons and approval of processing for purposes. direct marketing and promotional actions and business and contractual administration activities, writing to the data controller, all in accordance with art.7 of Legislative Decree 196/2003 and art. 15,16,17,18,19,20,21, of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.


As per art. 15 of Regulation (EU) 2016/769:

The interested party has the right to obtain from the data controller confirmation that personal data concerning him or her is being processed and in this case, to obtain access to personal data and to the following information:

the purposes of the treatment;

the categories of personal data in question;

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular if recipients from third countries or international organizations;

when possible, the expected retention period of personal data or, if not possible, the criteria used to determine this period;

the existence of the right of the interested party to ask the data controller to rectify or delete personal data or limit the processing of personal data concerning him or to oppose their treatment;

the right to lodge a complaint with a supervisory authority;

if the data are not collected from the data subject, all information available on their origin;

the existence of an automated decision-making process, including the profiling referred to in Article 22, paragraphs 1 and 4, and, at least in such cases, significant information on the logic used, as well as the importance and expected consequences of such treatment for the ‘interested.


Cookie Policy

MITOHOME uses cookies to give the user a better browsing experience and guarantee personalized offers. The following page provides information on what cookies are, what cookies MITOHOME uses and how to disable them.


What are cookies

Cookies are small text strings that the sites visited by the user send to his terminal (usually to the browser), where they are stored and then retransmitted to the same sites on the next visit by the same user. While browsing a site, the user can also receive cookies on his terminal that are sent from different sites or web servers (so-called “third parties”), on which some elements may reside (such as, for example, images, maps, sounds, specific links to pages from other domains) on the site he is visiting.

Cookies, usually present in users’ browsers in very large numbers and sometimes even with characteristics of long persistence, are used for different purposes: execution of IT authentications, session monitoring, storage of information on specific configurations regarding users accessing the server, etc.


The main types of cookies

The two macro-categories identified by the Privacy Guarantor are: “technical” cookies and “profiling” cookies.

Technical cookies are those used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide this service “(see art. 122, paragraph 1, of the Privacy Code).

They are not used for other purposes and are normally installed directly by the owner or operator of the website. They can be divided into navigation or session cookies, which guarantee normal navigation and use of the website (allowing, for example, to make a purchase or authenticate to access restricted areas); analytics cookies, assimilated to technical cookies when used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site; functionality cookies, which allow the user to navigate according to a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the service provided. The prior consent of users is not required for the installation of these cookies.

Profiling cookies are aimed at creating user profiles and are used in order to send advertising messages in line with the preferences expressed by the same in the context of surfing the net. Due to the particular invasiveness that these devices may have in the private sphere of users, European and Italian legislation provides that the user must be adequately informed about their use and thus express their valid consent. They refer to art. 122 of the Privacy Code where it provides that “the storage of information in the terminal device of a contractor or user or access to information already stored are only permitted on condition that the contractor or user has given his consent after have been informed in the simplified procedures referred to in Article 13 of the Privacy Code, paragraph 3 ?.


Session and Persistent cookies

Session cookies, which contain the information that is used in your current browser session. These cookies are automatically deleted when you close the browser. Nothing is kept on your computer beyond the time of use of the site.

Persistent cookies, which are used to keep the information that is used in the period between access to the website, or used for technical purposes and to improve navigation on the site. This data allows the sites to recognize that you are a user or visitor already known and adapts accordingly. “Persistent” cookies have a duration that is set by the website and that can vary from a few minutes to several years.


First-party and third-party cookies

It is necessary to take into account the different subject that installs cookies on the user’s terminal, depending on whether it is the same operator of the site that the user is visiting (which can be briefly referred to as “editor”) or a different site that installs cookies through the first (so-called “third parties”).

First-party cookies are created and readable by the site that created them. Third-party cookies, on the other hand, are created and readable by domains external to the site and whose data are stored by the third party.

At the link you will find information on how behavioral advertising works and a lot of information on cookies as well as the steps to follow to protect privacy on the internet.

The cookies used by, their main characteristics and how to refuse consent to each of the profiling cookies.

MITOHOME can send the user the cookies indicated below and briefly described, for the purposes specified below.


First-party cookies:

cookie consent (name: “consent_cookie”; purpose: storage of consent to the use of cookies)


Third party cookies:

Google (Google Analytics cookie): Google Analytics is a Google analysis tool that through the use of cookies (performance cookies), collects anonymous browsing data for the purpose of examining the use of the site by users, compiling reports on activities on the site and provide other information, including the number of visitors and the pages visited. Google may also transfer this information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google. Google Analytics cookies can also be used to show more relevant results in Google properties (such as Google search). Google will not associate the IP address with any other data held by Google. The data transmitted to Google is stored on Google’s servers in the United States.

Further information on Google cookies:

Google (Youtube cookie). Youtube is a platform owned by Google, for video sharing, which uses cookies to collect information from users and navigation devices.

For more information on the use of data and their processing by Google, it is recommended to view the information at the following internet address:

Further information on Google Analytics cookies can be found on the following page:

For specific information on the use of existing third-party cookies, you can consult this site:, where you will find useful information on how to use cookies and related consent forms.



On the MITOHOME site there are AddThis modules that allow you to share the products consulted on the main social networks, blogs or by email. When using these tools some unidentifiable information is collected from their platform. For more information on the Addthis privacy policy:

The user can selectively disable the action of Google Analytics by installing the appropriate component provided by Google on his browser (opt out). To disable the collection of data by Google Analytics, please refer to the following link:

This site also incorporates plugins and / or buttons for social networks, in order to allow easy sharing of content on your favorite social networks. These plugins do not set a cookie, but if it is already present on the visitor’s computer they are able to read it and use it according to its settings. The collection and use of information by these third parties are governed by their respective privacy policies to which please refer.


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